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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Leonetto Cappiello was an Italian-born artist who revolutionized commercial poster art after moving to Paris in the early twentieth century. Renowned for his innovative approach, he transformed advertising by creating visually striking images that were instantly recognizable on the bustling streets of Paris.
Cappiello's signature style—one bold motif, dynamic color, and dramatic contrast—set a new standard for poster design. His works, including this Vermouth Martini poster, are celebrated among collectors of Leonetto Cappiello posters and enthusiasts of vintage graphic design.
The Artwork
Produced in 1920, this Vermouth Martini poster emerged during a period when café society and aperitif culture flourished across Europe. Posters like this were central to public life, serving as both advertisements and urban spectacles that shaped the identity of popular brands.
This artwork reflects the era's fascination with sociability and modern leisure, capturing the spirit of early twentieth-century nightlife. It also illustrates how companies used bold visual art to stand out in a crowded marketplace, making it a significant piece for those interested in vintage advertising posters and the history of European drinks culture.
Style & Characteristics
The poster features a single, exuberant figure in a bright yellow costume, holding a bottle and glass of Martini against a deep black background. The composition is direct and theatrical, with sharp contrasts and expressive movement that command attention from afar.
Cappiello's use of vivid color, simplified forms, and confident typography creates a celebratory, urban mood. The bold graphic lettering and dynamic pose embody the energy and sophistication of the era, making this poster a quintessential example of early modern advertising art.
In Interior Design
This poster brings a lively, convivial touch to dining rooms, kitchens, or home bar spaces, echoing the festive atmosphere of aperitif hour. It also serves as a striking accent in entryways or studies, adding vintage charm without overpowering the decor—especially when paired with other pieces from the spirits and aperitif poster collection.
Framed in black or natural wood, the artwork complements both classic bistro-inspired interiors and contemporary spaces, making it a versatile choice for those curating a refined gallery wall.