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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Edward Penfield was a leading American illustrator and poster designer who played a pivotal role in shaping the modern magazine poster during the early twentieth century. Best known for his association with Harper’s, Penfield was celebrated for his ability to distill complex messages into striking, simplified imagery and bold typography. His work remains a touchstone for American graphic design of the era.
Penfield’s posters are now prized by collectors for their clarity and historical resonance, making them enduring examples of early twentieth-century visual culture and a highlight within any collection of famous artists.
The Artwork
Created in 1918, Every Girl Pulling for Victory emerged during World War I as part of a nationwide campaign to rally support on the home front. The poster emphasizes the vital role women played in wartime efforts, from fundraising to volunteering, reflecting a period when women’s public participation was rapidly expanding. This work is a testament to how art and design were harnessed to inspire unity and collective action during a time of global crisis.
It stands alongside other influential advertising posters of the era that used compelling visuals to motivate and mobilize the public.
Style & Characteristics
The poster showcases Penfield’s hallmark style: a single, determined female figure rendered in simplified, graphic form, set against a light background. The composition is dominated by bold, flat areas of red, blue, and black, with crisp outlines and large, legible lettering that ensures the message is instantly readable even from a distance. The use of patriotic colors reinforces the poster’s call to action and heightens its emotional impact.
The overall effect is direct and energetic, with a sense of purpose conveyed through both the figure’s posture and the strong visual contrasts. This clarity and immediacy are characteristic of Penfield’s most effective designs.
In Interior Design
This World War I poster print lends a sense of history and graphic strength to offices, libraries, hallways, or living rooms. Its bold lines and patriotic palette complement modern, industrial, or transitional interiors, and it also suits eclectic spaces that celebrate vintage memorabilia and printmaking traditions.
Pair it with red, navy, and white accents for a cohesive look, or let it stand out against neutral backgrounds. For a curated display, consider combining it with other vertical posters that align well in gallery arrangements.