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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Ray Bethers was an American commercial illustrator active during the golden age of travel advertising in the 1930s. He is known for creating evocative destination imagery for major transportation companies, including Southern Pacific, and for shaping the visual language of leisure travel in that era.
Bethers’s work reflects the optimism and allure of rail journeys, transforming ordinary routes into aspirational experiences. His posters are now considered classics within the world of vintage advertising posters, capturing the spirit of adventure and the promise of new horizons.
The Artwork
Created in 1935, West Coast of Mexico was commissioned as a travel poster during a period when railway companies sought to entice North American tourists to Mexican destinations. The artwork was designed to evoke a sense of escape, presenting the Mexican coastline as a place of relaxation and vibrant culture.
Displayed in stations and travel offices, posters like this served as visual invitations to explore distant locales. Today, it stands as a historical document of early tourism marketing and a symbol of how graphic design helped shape the image of Mexico as a desirable getaway.
Style & Characteristics
This poster features a streamlined, graphic style typical of 1930s travel art. The composition leads the viewer from tall, stylized palm trees in the foreground to a cluster of white and pastel houses by the blue sea, all beneath a clear sky.
Bold blocks of saturated color—deep blues, lush greens, and warm accents—create strong contrast and immediate visual impact. The use of simplified forms and prominent travel typography gives the piece a lively, inviting mood, making it a natural fit for sea and ocean wall art and other coastal-inspired collections.
In Interior Design
This vintage Mexico travel poster brings a sense of warmth and escapism to living rooms, entryways, or home offices. Its crisp shapes and vivid palette complement mid-century modern, eclectic, and coastal interiors, while its clarity suits contemporary spaces as well.
Pair it with ocean blue textiles, leafy green plants, and touches of warm red or yellow for a cohesive look. It also integrates beautifully into a gallery wall of vertical travel posters or alongside other destination prints for a curated travel-inspired display.